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AFF17 Wrap Up

The Adelaide Fashion Festival has been and gone for another year, and what a year it was. Over 5 days Adelaide was taken over by fashion events big and small, with masterclasses, runways, long lunches and parties to celebrate the South Australian fashion industry.

The South Australian Tourism Commission, along with an impressive list of partners, designers and other creatives, curated an exciting program that shone a light on designers from all over the state. There was red-carpet worthy couture, incredible ready-to-wear, race day ready millinery and more, not to mention incredible hair and makeup on all of the models throughout the Festival thanks to Media Makeup, Evo Hair and Clip Joint. 

It's hard to recap the 5 huge days of the Festival, but we've managed to collect our favourite moments of AFF17 for you all, so that we can relive it all again.


AFF Runway 1: Contemporary v Street South Australian Showcase

We couldn't go past the AFF Runway 1 as one of our favourite moments, combining so many of our favourite things; South Australian designers, The Daily Edited and Sylvy Earl to mention a couple.

The first Runway of the Festival saw ready to wear styles that gave us all a shopping urge, including some serious Spring Racing millinery inspiration from Sylvy Earl. Her incredible pieces worn by international model Madi Stubbington was easily one of the most memorable moments of the week!


Vogue's Kitchen with Edwina McCann

A lunch at Sean's Kitchen, live illustration, and a Q&A with Vogue Australia Editor-in-Chief Edwina McCann; there wasn't much not to love about the Vogue's Kitchen event. Diners at the event were treated to an exquisitve afternoon of food and fashion, listening to Edwina McCann talking about her experiences as one of the most honoured positions in the fashion world.

Discussing the 'dying' print media industry that isn't actually dying, attending events with all of the world's Vogue Editors, and how to stay ahead of the curve, her words certainly left the guests feeling inspired.

 AFF 2

AFF Runway 2: Couture Culture

There aren't many of us out there that would say no if we were ever offered the opportunity to wear an incredible couture gown, and the second Runway of the Festival was full of South Australian made couture fashion to leave us all lusting.

Featuring designers such as Jaimie Sortino, Couture+Love+Madness and Greta Kate, and millinery from Ashlee Lauren, Sylvy Earl and florist Studio Botanic, the Couture Culture runway was perfectly styled by Mia Gambranis and full of race day (and Wedding Day) inspiration.

 AFF 3

AFF Runway 3: BNKR

Of course we can never go past BNKR in the Adelaide Fashion Festival, which every year is an eclectic and cool Runway event showcasing BNKR brands C/MEO Collective, Keepsake The Label, Finders, The Fifth Label and JAGGAR Footwear. We saw all of the upcoming collections and trends from the cult label, defining the styles that we're sure will be seen on the streets and even trackside in the coming season.

Paolo Sebastian Once Upon a Dream

The most highly anticipated event of the Adelaide Fashion Festival was once again a highlight, with not one, not two, but three consecutive shows to satisfy the hundreds of people wanting to see Paolo Sebastian's creations in the flesh. It was announced just days before the Festival that Paolo's newest collections is a collaboration with The Walt Disney Company Australia, an incredible honour for the young designer recently named Young Australian of the Year, and widely known as one of Australia's most exciting couture designers.

His intricate and breath taking gowns made their way slowly down the runway with some of Disney's most iconic pieces playing in the background, on a runway made of real grass, flowers and plants. It's safe to say it excited the little Disney fans in all of us, and made for a memorable finish to the AFF17.



While it was difficult to recap the Festival, a special mention also goes to the Vogue Festival in Rundle Mall, the Rural Runway , Tiff Manuell's inspired creations, and all of the incredible models that walked the AFF Runway.

It's clear that South Australian fashion is exciting, and has left us all inspired in our own personal style for a long time to come.


Images courtesy of the Adelaide Fashion Festival, to see more head to their Facebook page


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