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  • Melbourne Cup style guide: From sartorial trailblazers to trends of today

    Posted by Marketing Department

    Melbourne Cup Day is a vortex of beauty, drawing in the most glamorous, powerful and relevant people into Victoria from across the globe. It’s a celebration echoed throughout every licensed venue in the country, a cause for celebration unlike any other. Arguably, every office in the nation comes to a...

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  • MAKEUP MARVELS: Bringing Beauty Bars to FATR race days

    Posted by Marketing Department

    A racing ensemble without a well-executed beauty look is like a salad without dressing, although it has a spot on the table, it’s going to be overlooked for a dish with more dazzle. While your at-home glam squad may be lacking Charlotte Tilbury to sculpt your cheekbones and Jen Atkin...

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  • ROYAL ASCOT: THE HISTORY BEHIND WORLD’S MOST FASHIONABLE RACING CARNIVAL

    Posted by Marketing Department

    Royal Ascot is undoubtedly one of the world’s most prestigious racing carnivals. The five-day event has been running since the early 1700s, after Queen Anne rode on horseback from Windsor Castle and declared the field to be a fine place to hold a race. Steeped in tradition, a British monarch...

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  • Pout Popping: Try the ultimate look for your next race day

    The only things you want to pop on a race day are champagne bottles and your lipstick. Derby Day was destined for a bright lip, and amongst a crowd of monochrome mavens, it’s the fine details that count. We scoured cyberspace for our ultimate pop of colour inspiration and turned...

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  • Curate your Spring Racing closet with BNKR, Shoe Shed and Evo Hair

    Coordinating the right ensemble for Spring Racing can take months of planning. From headwear to toe, racewear is all about the details, and unless you have a stylist on-hand, it can be hard to ace every element. But, with risk comes great opportunity to explore the most enthralling trends of...

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  • How to enter Fashion At The Races

    With Fashion At The Races, the national Myer Fashions On The Field, and all the other racing competitions in between, it's easy to get confused about what is on when and how they're all related. Fashion At The Races is an initiative from The Races SA, where we host 25...

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  • Take your headpiece to new heights with Clip Joint and Evo Hair

    Choosing a standard hairstyle for an outstanding headpiece is like serving a wagyu steak on a paper plate – you are kind of killing the vibe. Once you have chosen your headwear for your racing ensemble, you must not leave your hair as an afterthought. Choosing the best ‘do for...

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  • Murray Bridge Cup confirmed national Myer Fashions on the Field

    Posted by Marketing Department

    This year, the Myer Fashions on the Field competition will enter into a digital age with their new photo based competition for contestants outside Victoria. South Australia’s heat will be on Friday October 19 at the Murray Bridge Gold Cup. Fashion photographers will capture the beautifully dressed contestants at the...

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  • Good Influence: How our social media ambassadors prepare for Spring Carnival

    Posted by Marketing Department

    The new year of racing is upon us and Fashion At The Races is delighted to announce Lauren Dilena and Dani Adey as the AAMI Spring Carnival at Morphettville Social Media Ambassadors for the season ahead. The stylish duo will be present across our enthralling events calendar to share their...

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  • Meet Our Fashion At The Races 2017-18 Winner Leah Habel

    Posted by Marketing Department

    The highly anticipated season finale of Fashion At The Races was revealed at yesterday's breakfast event, launching into the new season of trackside frivolity with many fabulous a face, smoothie bowl, latte and a sweet side of The Daily Edited. Leah Habel was crowned Fashion At The Races 2017-18 winner,...

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  • Fashion At The Races 2018-19 season Launch

    Posted by Marketing Department

    What a beautiful morning it was celebrating our 2017-18 FATR season finalists and celebrating the new 2018-19 Fashion At The Races season. Some of Adelaide’s key media personalities and fashion influencers joined us to celebrate all things fashion and racing over an elegantly set breakfast at Morphettville Racecourse. A special...

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  • 2018-19 Competition Judging Criteria

    Posted by Marketing Department

    Race wear is a tradition almost as old as horse racing itself. More than 150 years ago Fashions on the Field took playing dress ups to an entirely new level which changed both women’s and now men’s perspective on a day at the races. The words Fashion and Field were...

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  • Iconic race day hair styles: how to make the most of your locks to flatter your millinery

    Social media makeup envy is difficult to endure, but watching track stars work their mane magic on the green carpet really puts your curling iron skills into question. When it comes to a racing event, it’s important to plan your hairstyle early to make the most of your locks and...

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  • STREET STYLE LOOKS FROM THE 2018 ROXBY DOWNS CUP

    Australia’s sunburnt outback evokes connotations of great drama. Cinematically, producers both local and international have fallen for the bewitching land, inspiring tales of terror, tragedy and epic love stories. Whether the motion pictures were based on real events or fantasy, the frankness of the parched earth sets a scene for...

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  • From Runway to Racetrack: How to translate your favourite trends to racewear

    The racecourses of Australia have seen it all. From taffeta to nineties neons and skimpy satin skirts in the noughties, every catwalk trend has taken its turn at the track. With many cringe-worthy style stigmas and fashion police polls behind us, we can confirm that not all trends make the...

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  • Bronzed beauty for your next race date

    The only moment bronze trumps gold at the race track is on your eyelids. The universally-flattering shade brings out the best in every iris, where blues look brighter, green tones in hazel eyes are amplified and brown eyes display their complex composition. A complimentary colour to most lip looks, you...

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  • 5 minutes with Mija Reynolds, Port Augusta Cup winner

    Meet, Mija Reynolds. She was sashed with the 2018 Port Augusta Cup Best Dressed Womenswear title in July. Her all black everything outfit was complemented with stand out accessories - she even brought Karl Lagerfield to the country races - in a brooch form. Mija proved to onlookers and the...

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  • From the Adelaide Hills to the Fleurieu - your racing getaways sorted

    As Adelaideans, we have the luxury of so many inviting South Australian destinations close at hand. We’ve all teed up a carload of crew on a Sunday and passed by the concrete pine trees, old Toll Gate, and through the tunnels to hit one of the closest of these, the...

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  • Create plaited perfection with Clip Joint and Evo Hair

    Selecting the appropriate millinery for a race day is a mission wrought with self-doubt. Is it too big, too small, too bold or too plain? The mirror will give you so many different answers, you might just miss your Uber in a state of panic. Rocking a hat requires confidence,...

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  • The Evolution of Racing Fashion

    The fearless, the failures and the future with celebrity stylist Lana Wilkinson.  “Your child will see this one day!” “OMG put it away.” “Use your brain instead.” “Nice legs ;)” Though these read like comments from the social media launch of Kim Kardashian’s infamous Paper Magazine cover, they could just...

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  • Millinery Moments: The best headpieces of the UBET Festival of Racing

    May at Morphettville saw three Saturdays of Group 1 races, featuring Million Dollar Race Days on Oaks Day and Darley Goodwood Day, with fashion favourite Derby Day in between. Some of the nation’s most stylish women took to the track as all eyes were on Adelaide during the UBET Festival...

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  • How To: Survive a race day like a lady

    Cup carnage. We’ve all seen the footage. 3pm at the races and a crowd of floundering racegoers are on the hunt for carbohydrates, shoes in hand and headpiece in the wind. There are faint cries from the bathroom as girls try to find their friends. But said friends, their clip-ins...

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  • Track Star: Influencing the future of racing fashion

    There is no better era to attend a racing carnival in Australia than now. Our range of on-shore designers is thriving, and the revival of mid-lengths combined with our fresh and unique interpretation of femininity make for bountiful race wear options. As spring approaches, you know you won’t last until...

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  • STREET STYLE LOOKS FROM THE MILLICENT CUP

    The annual 3MP Millicent Cup drew a crowd of locals and visitors alike to the Penola Racing Club, a luscious track bordered by ancient gum trees, awash with pristine country air and a thirst for winning. Not just for racing victories however, the Millicent Cup proved authentic track style is...

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  • 5 minutes with the winner of the 2018 Millicent Cup

    Kimmi Varcoe took home the Best Dressed Womenswear prize at the 2018 Millicent Cup on Sunday April 29. It was her emerald silk number and turban inspired millinery that caught the judges eye. Growing up around race horses, Kimmi started coming to the races when she was just 5 years...

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